Let me preface this blog post by saying I am not a marketing expert.

I did not go to school for business. But  over the years of growing and expanding the Blitzen brand I have learned a couple things. Especially when it comes to taking your gloving beyond the internet forums and turning it into real leverage to go after incredible opportunities.

One of the number one questions I get in my DMs is, “Are you a professional glover?”

Short answer. No. Gloving is not my full time job.

But! I have done brand deals, commercials, music videos, interviews, and more. And it really has nothing to do with my gloving ability. & I will be the first to say that I am not the best glover in the world. I have no interest in being the best glover.

What really matters to me is creating authentic and engaging content for my followers and supporters. I really strive to entertain, express, and teach the community.  So the best advice I can give to my fellow glovers who are really looking to take gloving to the next level is not to focus on the quick fix of making a code sale. The big opportunities are structured around the long term. Focus on making cutting edge content and valuing the people that support you! Building that loyalty in the long term will eventually play out and I promise will be of more value than any code sale you make. Building a brand around your flow art that is versatile and welcoming can be extremely valuable especially if you decide to move into other arenas in life. Because if you don’t set yourself apart, what makes your promo code any different then the next glover?

Hope you guys enjoyed this little thought that came to me today! I just posted a new fingershow video on my Youtube channel from my trip in Europe so if you want to see it, give it a watch.